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01: introduction

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These guidelines are here to help achieve consistency across the Autonet brand so that whatever the channel of communication the company always maintains a familiar recognisable and unique style. The consistency helps ensure consumer confidence and ultimately if carried out  through all points of contact can add value to the product.

Autonet's visual identity is the 'tip of the iceberg' in the whole branding picture. A well developed and respected brand can add considerable value to a product, for example the Coca - Cola brand adds something like 50% to the value of it's soft drink product. Using typefaces, colours, logos and devices in a consistent way to create a strong visual identity helps us compete and be seen as a viable and credible choice to customers.

Branding Guidelines

You can download a PDF version of this guide by clicking on the above PDF icon.


02: typefaces

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Autonet uses Helvetica Neue font family for all headlines and Meta Office for body copy. Helvetica Neue is also used for the logo with two weights used - Light and Medium. These can be used in combination for headlines where emphasis is given to words / sentences (see above title for example or sample advert later in this guide). Tracking is approximately -8 at 22pt and is adjusted proportionally as font size increases. For web work Arial Bold / Regular is used to replace Helvetica Neue Medium / Light. Bold copy is Arial regular.
Autonet Typefaces

03: logo 1 - exclusion zone

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The logo is available in two formats - the circle only logo or circle logo + web address and usage is dependant on design considerations. For each there are exclusion zones so that the logos are given enough 'breathing space' within a design and not placed too near the edge of any artwork or close to any copy.

logo 1 exclusion zone

Exclusion Area

04: logo 2 - exclusion zone

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The circle logo is suitable for items where a horizontal logo wouldn't work for example on very small items, on merchandise where the logo needs to stand out such as coasters, mugs, or on signage and displays.

The horizontal logo with web address works better on web sites, letterheads and business cards for example.

logo 2 exclusion zone

Exclusion Area

05: logo - usage

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The logo works best on a white background and to achieve this a number of devices may be used such as a white strip which runs the length of the promotional material or 'tag' which should align to the top or bottom of artwork. The logo isn't suitable for use over coloured backgrounds or photographs. In these cases the logo becomes illegible.

Do

Use our official unmodified logo allow for 150% buffer space around the logo.

Don't

Alter or modify the logo, rotate or stretch out the proportion or change the colour of the logo.

logo 1 how to use

How to use the Autonet logo 


06: colour

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Autonet employs a number of colours which can be used to achieve a consistent orange depending on the medium, whether it is full colour, solid colour or web only.

autonet colours

Colour Usage 


07: circle device

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The orange circle (a reference to the orange dots in the logo) can be used to accommodate text and give prominence to parts of the design. Typically it is used as an eps file within a picture box which is useful for re-sizing and placement without it becoming unwieldy as it would do as a stand alone circle.

circle device

Circle Device 


08: sample advert

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Opposite is a typical use of a number of branding devices from the font's to the logo (and orange circle). This advert has been re-sized to fit the page but gives a good idea how colour / font / logo achieve a consistent style.

sample advert

Sample Advert