01: introduction

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These guidelines are here to help achieve consistency across the Autonet brand so that whatever the channel of communication the company always maintains a familiar recognisable and unique style. The consistency helps ensure consumer confidence and ultimately if carried out  through all points of contact can add value to the product.

Autonet's visual identity is the 'tip of the iceberg' in the whole branding picture. A well developed and respected brand can add considerable value to a product, for example the Coca - Cola brand adds something like 50% to the value of it's soft drink product. Using typefaces, colours, logos and devices in a consistent way to create a strong visual identity helps us compete and be seen as a viable and credible choice to customers.

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